Ta knjiga je v tujem jeziku: Angleščina
Lastnosti knjige
- Jezik: Angleščina
- Založnik: Ries & Ries
- Vezava: Knjiga – Brošura
- Število strani: 164
Originalni opis knjige
When my dad, Al Ries, wrote „Positioning: The Battle for Your Mind“ in 1981, he overlooked one important idea. The visual. Positioning is a totally verbal concept. You build a brand by owning a word in the mind. Yet the best way into a mind is not