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How to Write a Good Advertisement

How to Write a Good Advertisement

Številka: 39033609
Partnerska prodaja
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase .. Celoten opis
17,36 €
Partner: LIBRISTO

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12.6.2024 - 17.6.2024 predvidena dostava na dom
 

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Številka: 39033609

Predstavitev

Ta knjiga je v tujem jeziku: Angleščina


Lastnosti knjige
  • Jezik: Angleščina
  • Založnik: Martino Fine Books
  • Vezava: Knjiga – Brošura
  • Število strani: 252

Originalni opis knjige
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.