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Events Marketing Management
Events Marketing Management
Številka: 38678440
Partnerska prodaja
In order to market events effectively it is vital to consider the organiser's perspective and link it to those of the consumers attending. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Even ..
Celoten opis
99,01 €
Partner:
LIBRISTO
Naroči pri partnerju
31.5.2024 -
5.6.2024
predvidena dostava na dom
Artikli partnerja LIBRISTO
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Številka:
38678440
Predstavitev
Ta knjiga je v tujem jeziku: Angleščina
Lastnosti knjige
Originalni opis knjige
In order to market events effectively it is vital to consider the organiser's perspective and link it to those of the consumers attending. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin ' the supply and the demand ' in the specific context of events. The book begins by defining events and the implications this has for their marketing. It then explores the event marketing landscape and discusses the consumer experience. Finally it focuses on the strategies employed to manage the marketing activities related to events. The title introduces the reader to core principals as well as current developments such as e marketing, social media, sponsorship and PR.
Lastnosti knjige
- Jezik: Angleščina
- Založnik: Taylor & Francis Ltd
- Vezava: Knjiga – Brošura
- Število strani: 292
Originalni opis knjige
In order to market events effectively it is vital to consider the organiser's perspective and link it to those of the consumers attending. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin ' the supply and the demand ' in the specific context of events. The book begins by defining events and the implications this has for their marketing. It then explores the event marketing landscape and discusses the consumer experience. Finally it focuses on the strategies employed to manage the marketing activities related to events. The title introduces the reader to core principals as well as current developments such as e marketing, social media, sponsorship and PR.