Branding: A Very Short Introduction

Branding: A Very Short Introduction

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Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind .. Celoten opis
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Številka: 18250002

Predstavitev

Ta knjiga je v tujem jeziku: Angleščina


Lastnosti knjige
  • Jezik: Angleščina
  • Založnik: Oxford University Press
  • Vezava: Knjiga – Brošura
  • Število strani: 160

Originalni opis knjige
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.