Choice Factory

Choice Factory

Številka: 100062526021
Partnerska prodaja
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural e .. Celoten opis
20,84 €
Vključno z DDV
17,75 €
Partner: LIBRISTO

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Številka: 100062526021

Predstavitev

Ta knjiga je v tujem jeziku: Angleščina


Lastnosti knjige
  • Jezik: Angleščina
  • Založnik: Harriman House Publishing
  • Vezava: Knjiga – Brošura
  • Število strani: 220

Originalni opis knjige
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.